In bleak comparison to its western counterparts, Indian Television has a comparatively short history. Due to the progression in telecommunications and media over the precedent few decades, however, it has managed to develop into a giant form of entertainment with a extensive range of offerings. Since the arrival of Indian television and its influx in the entertainment market. Even Direct-to-Home segment is gearing up for a innovative phase of TV watching among various age of consumers. Even in the early period Serials like Mahabharata and Ramayana were given mush more TRP for their viewing habits. This research paper provides an overview of Indian television's in context to TRP as well as the various pros and cons of viewing TV in different age groups in rural market of Punjab.
