Impact of firm specific resources on market entry strategic choice

Selection of an appropriate market entry strategy is one of the most crucial decisions taken by firms entering into international business. A number of theories and conceptual frameworks have been put forward to predict which market entry mode would result in success. The resource based theory focuses on the role of the firm's resources and assets. The present research paper uses the resource based theory to provide insight on the different firm specific resources that affect the market entry strategies of Indian firms when entering the Gulf Cooperation Council countries market. Sultanate of Oman market was selected as a sample to make the present study truly representative of the entire Gulf Cooperation Council countries market. Based on the primary data that was collected using a self designed questionnaire by visiting the offices of the Indian firms in Oman, the analyses was done and the recommendations were made accordingly.