H.O.D, Department of Management Studies, Ranippettai Engineering College, Thenkadapanthangal, Walaja taluk, Vellore – 632513
Online published on 13 August, 2012.
Indian buyers are traditionally price conscious. Company whose prices are high faced many problems in selling the vehicles uncles it has certain distinct superiority or some other dimension. Because of the importance of two wheelers to the middle and upper low income group of people and also because of the importance of the consumer towards this industry which consisting of many manufacturers and their large number of brands. There is heavy competition exist in today environment between the company to satisfy the consumer with regards to the usage and after sales services this small pieces of study is carried out.
After sales services, Consumer behaviour, Decision making Satisfaction Levels