A study on consumer perception towards branded fast food outlets in Chandigarh

Consumer preferences depend upon the behavior and perception of consumers. CONSUMER BEHAVIOR is "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The Research includes the study of branded fast-food outlets such as Mc Donald's, Nirulas, Wimpy, Pizza hut. The main objective of this study is to know customer perception towards the branded food outlets in Chandigarh. The main emphasis is on finding impact of consumer behavior on these outlets. Why a customer should visit these branded outlets rather than normal outlets? Some years back, only few players were there in the market, but now there are large numbers of players in this field in the market. The fast food market environment is changing fast with increasing competition. Even in this competitive environment in Chandigarh has good reputation in the fast food world. It is finding that customers are interested to buy fast food products. Mainly fast food products are preferred by the college guys and professionals.