A comparative analysis of employee engagement of office-based and field- based employees with special reference to a sme in telecom sector

Employee engagement is considered as a recipe for organizational success. Engaged employees are enthusiastic and committed to the organization. Some organizations have employees working on the field as well as in office. In such cases it becomes pertinent to measure, compare and understand the difference in engagement levels of the employees. This study aims at establishing the difference in engagement levels among employee segments. It includes 83 employees drawn from both office-based and field-based categories in a Small and Medium Enterprise (SME) in telecom sector of India. This diagnostic and predictive study reveals that work, manager, culture and team-related factors drive engagement. It establishes that engagement is an outcome of interplay of these four factors. The paper recommends more customized engagement interventions and initiatives to be planned and introduced for specific employee segments to increase job satisfaction and their contribution to the organization.