Linking CSR with sustainability

There is a general consensus that the health of the economy depends on the health of the earth's socio-ecological system. Empirical evidence (IPCC, 2007) reveals that the factors causing the biodiversity to be lost and earth's atmosphere to warm are in continuous rise. An understanding of the interdependence and relationship between the environmental, economic and social systems will enable organizations to think strategically and act proactively in order to mitigate their negative impacts on the environment and society through devising new organizational models and alternative solutions for the fulfillment of human needs and the renewal of the biosphere. Sustainable development and CSR are integrated to varying degrees through sets of operational principles identified by companies claiming to be socially responsible and committed to sustainability. This CSR movement will enable a shift towards sustainability by encouraging both scholars and administrators to focus on the problems that occur in the apace between nature and humanity. International organizations like WBCSD, Natural step, Ceres have begun sponsoring certificates and rewards to these socially responsible businesses. There awards are intended to encourage the companies to thoroughly report on sustainability, economic, environmental and social performance