Dealers' brand preference of spray oil in Himachal Pradesh

Farmers consult ‘dealers’ for taking information pertaining to agriculture and allied aspects. The study conducted on 50 dealers in Himachal Pradesh has revealed that ‘Economic Price’ and ‘Brand image’ were the two prominent factors responsible for their decision to purchase a particular brand of spray oil. A majority of them had preferred 5 litre or 20 litre packing of spray oil. ‘Lack of adequate awareness about the spray oil through advertisement’, ‘No regular visits of Sales Officers’, ‘Inadequate staff’ and ‘No credit facilities to the dealers by the company’ etc. were some of the main problems encountered by the dealers in the marketing of HPCL spray oil in the Himachal Pradesh.