Socio-Personal Determinants of Farmers’ Attitude towards Information and Communication Technology (ICT)

The economy of the developing country like India predominantly depends on agriculture and development of it emphasizes on the need of related information to be transferred to the farmers. Now-a-days Information and Communication Technology (ICT) plays a vital role in every sector of development. The country like India is increasingly integrating ICT into its national development plan and adopting strategies for its wide spread promotion for transforming the nation into a knowledge vibrant e-learning society. The farmers are also showing interest towards ICT. A positive attitude towards ICT will surely enhance this interest towards harnessing benefits out of it on a sustained basis. As attitude depends upon the socio-personal disposition of an individual, the present study tried to tress out those factors in relation to use of ICT. The study was conducted in Cooch Behar district of West Bengal. An attitude scale was used to generate data. From the study, it has been found that family education, asset possession, management orientation and communication behaviour are significantly associated with the development of favourable attitude towards use of ICT tools.