Institute of Distance Education Anand (IDEA), AAU, Anand-388110
Online published on 17 March, 2015.
Nearly three-fifth (58.00 per cent) of the respondents were having medium level of mass media exposure and respondents have accorded top rank in credibility to the television, next in order with farm literature, Krishi-melas exhibition and radio as perceived by them.
Mass media, Dairy farmers, improved animal husbandry practices, knowledge, adoption, Credibility, Mass media
