1Department of Veterinary and Animal Husbandry Extension, Veterinary College and Research Institute, Namakkal, Tamil Nadu
2Department of Statistics, College of Veterinary and Animal Sciences, Mannuthy, Thrissur, Kerela
Department of Veterinary and Animal Husbandry Extension, College of Veterinary and Animal Science, Kerala Veterinary and Animal Sciences University, Mannuthy, Thrissur
Online published on 31 May, 2014.
The study was conducted in Attappady block of Palakkad district in Kerala state with the objective to know the effects of communication sources in relation to degree of belief and extent of adoption of modern animal husbandry practices among the tribal livestock farmers. Ten hamlets each from peripheral and deep areas was purposefully selected. Sixty respondents each were selected from the hamlets of peripheral and deep area following a stratified random sampling procedure. The data were collected with the help of well constructed interview schedule. The data was analysed by using suitable statistical method viz. frequency, percentage, chi-square test, correlation etc. It is revealed form the study that strong believers of modern animal husbandry practices were more among the respondents with high mass media exposure and extension agency contact. Degree of belief as well as extent of adoption of modern animal husbandry practices were positively and significantly correlated with mass media exposore and level ofextension agency contact.
