Analysis of utilization pattern of mass media sources by the farmers of ladpura block of Kota District in Rajasthan

The study was conducted purposively in Kota block of Kota district to assess the sources utilization pattern of mass media by the farmers. The main objective of the study was to assess the relationship between the attributes of the farmers with their mass media utility perception. A structured interview schedule was used to collect data from 120 respondents who were viewing agricultural programmes on TV, as well as listening agricultural programmes on radio and also reading agricultural articles in the newspaper. The primary data were collected through personal interview method with the help of pre-tested interview schedule which was prepared on the basis of objectives of investigation