1Assistant Professor, Veterinary and Animal Husbandary Extension Education Dept. CSK HPKV, Palampur (H.P.)
2Principle Scientist and Head Extension Education, Distance ICAR, Indian Veterinary Research Institute, Ijjatnagar
Veterinary and Animal Husbandary Extension Education Department. CSK Himachal Pradesh Agriculture university, Palampur (H.P.)
Online published on 13 December, 2019.
Use of social media easy mobile internet based tools is being advocated to extend agricultural activities. Although it is essential to know the utility pattern of social media by the members of farmer cummunity before initiating mobile internet based extention like this. It will develop understanding in about possible media based agricultural interventions beneficiery. It is found in study that of all the social media tooks among people who are engaged in agricutural jobs mostly used media tools are whatsapp and facebook. Very few respondents used internet and social media to acquire knowledge regarding agricultural activities. Most of the respondents agricultural extension organisation had an apathetic attitude about any possible social media based knowledge given to them.
