Bhartiya Krishi Anusandhan Patrika
  • Year: 2023
  • Volume: 38
  • Issue: 2

Marketing pattern analysis of the King Chilli cultivation in Peren district of Nagaland

  • Author:
  • Namdaw Kedrishi1,*, Amod Sharma1, Sujay Kumar2
  • Total Page Count: 3
  • Page Number: 181 to 183

1Department of Agricultural Economics, Nagaland University, School of Agricultural Sciences and Rural Development, Dimapur-797 106, Nagaland, India

2Agricultural Technology Management Agency, Agra-282 003, Uttar Pradesh, India

*Corresponding Author: Namdaw Kedrishi, Department of Agricultural Economics, Nagaland University, School of Agricultural Sciences and Rural Development, Dimapur-797 106, Nagaland, India, Email: hodaec_sasrd@yahoo.co.in

Online published on 21 November, 2023.

Abstract

The King chilli cultivation in Peren district is very common practice in Nagaland state, which influence the socio-economic status of the family due to daily diet, so the present research work have been highlight the marketing cost and price analysis.

The present research investigation for data collection works was carried out during the agricultural year 2019 to 2021 with a total of 60 King chilli respondents; selected by following a multi-stage stratified simple random sampling technique to known about the factors responsible for the production.

Study reveals the overall benefit-cost ratio over total cost on the sample farm was 3.27: 1. Total four marketing channel were identified and the marketing efficiency by Acharya's method was higher (0.13) on channel A.

Keywords

Chilli, Cultivation, King, Marketing, Pattern