Library Progress (International)
  • Year: 2012
  • Volume: 32
  • Issue: 2

Marketing of information products and services in libraries: A review of literature

  • Author:
  • H. Lokeshappa1, Keshava 2
  • Total Page Count: 5
  • Page Number: 133 to 137

1Research Scholar, Dept of Library and Information Science, Karnatak University, Dharwad (Karnataka)

2Associate Professor, Dept of Studies and Research in Library and Information Science, Tumkur University, Tumkur (Karnataka)

Online published on 27 February, 2013.

Abstract

The paper presents a review of literature on marketing of information products and services in libraries. Trace the history of introduction of marketing concept in libraries. Discuss strategic marketing approach in libraries. Examine how far technology enable the libraries to market their information products and services.

Keywords

Information Products and Services, Marketing, Libraries, Marketing Strategy, Marketing Planning, Market Segments