1MLISc, University of Mysore Mysore, E-mail: sadhu4lis@gmail.com
2Librarian, Govt First Grade College Sagar, Shimoga, E-mail: shashi.librarian@gmail.com
3Librarian, Kodachadri Govt First Grade College, Hosanagara, Shimoga-577418, Karnataka
*Corresponding Author Dr. Lokeshappa H, Librarian, Kodachadri Govt First Grade College, Hosanagara, Shimoga-577418, Karnataka. Email: lislokesh@gmail.com
Online published on 27 December, 2017.
Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company.
Brand, Branding of own information products, Importance, Advertising, Marketing, Information Technology
