1Malang Institute of Agriculture (IPM), Malang, Indonesia, E-mail: victorchristianto@gmail.com.
2Malang Institute of Agriculture (IPM), Malang, Indonesia, E-mail: victorchristianto@gmail.com.
*Corresponding Author: Victor Christianto Malang Institute of Agriculture (IPM), Malang, Indonesia, E-mail: victorchristianto@gmail.com
In recent years, there is an alternative scheme in corporate strategy discourse, called Blue Ocean (shift) Strategy by W. Chan Kim and R. Mauborgne (2004). In this paper we offer a new insight based on Neutrosophic Logic perspective, which combines red ocean and blue ocean, while a company moves forward and shift to blue ocean space.
Blue ocean shift, Neutrosophic Logic, Brue ocean
