The Role of Digital Communication in HR Department

The purpose of this study is to provide an overview of the Role of Digital Communication in HR Department. The study aims to investigate and acquire the use of Digital Communication. The use of technology has increased rapidly in communication from the last few years, with the advance of mobile technology which made communication easier. Social Media is one of them and used by approx one and a half billion users in 180 countries. Social Media is used to send the real time data like pictures, video files, audio files, documents, etc. Everyone is using social media on different smartphones and social media has become very popular in past ten years. Companies are using different social media outlets to post the different job openings for the employees, to interact with clients and employees, and also in their products advertising and announcement. The biggest advantage for the HR managers is that social media is helping in the recruitment process in an easier form. By browsing the social media sites they can find the potential candidates for the job. Digital communication helps the HR departments in reinforcing the brand of the company and also helps in monitoring the different activities of the employees. However, there is a gap in India, even though social media is used by the corporate; the study aims to find specifically how it is being used in HR department. Systematic review of related literature is done from year 2013-2019. Data was collected from well known published sources like Emerald, SAGE, WILEY, etc. Findings reveal that there is an increase in review of literature related to digital communication in HR department.