Marketing cost and price spread of coriander (Coriandrum sativam) in Baran district of Rajasthan

This study is based on the data collected from 50 coriander-producers in Rajasthan during 2012–13. The coriander (Coriandrum sativam L.) producers wereusing two marketing channels for the disposal of coriander. Channel-I comprised of farmer, village trader, wholesaler cumcommission agent and retailer, while Channel-II was having farmer, whole saler cum commission agent (Mandi) and retailer. The total marketing cost in Channel-I and II was estimated to be 14859.10 and 13973.90 tonne⁻¹, respectively. The marketing cost has been found to be higher in Channel-I due to involvement of more number of middlemen as compared to Channel-II. The producer's share in the consumer's price was estimated to be 64.95 and 69.65% in Channel-I and II, respectively. It has been suggested to take measures to increase access of farmers to market information and they should be motivated to market the produce collectively to reduce the cost on transportation.