Gyanoday Portal: A Virtual Reference Point for Management Knowledge Repository

Librarians are constantly exploring various ways and means of supporting users in the emerging virtual community. The paper discusses how technological developments in libraries have led to the emergence of new service paradigms. Recent trends in electronic libraries, with particular reference to academic libraries to provide value-added library services to support virtual communities. Paper discusses the dynamic nature of reference services in the context of rapidly changing technologies and heightened quality of service/user expectations, and explores the issues associated with planning virtual reference services in an academic environment. With the usage of this Library Portal, the desktop user's community of IIM Lucknow has been greatly benefited.