Delhi Business Review

  • Year: 2011
  • Volume: 12
  • Issue: 1

Food quality policy and labelling

  • Author:
  • Ludmila Nagyová, Elena Horská, Zdenka Kádeková
  • Total Page Count: 16
  • DOI:
  • Page Number: 85 to 100

* Deparment of Marketing, Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak Republic.

** Slovak University of Agriculture in Nitra, Slovak Republic.

*** Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovak Republic.

Abstract

Quality policy ensures the quality of the agricultural products and foodstuffs, therefore, its implementation is one of the most important challenges addressed by the EU with an aim to protect the food quality. Protection of original and traditional food from the EU is not only an important factor in preserving cultural and national traditions in the member states of the EU but also an important dimension of marketing for producers, taking into consideration the interest and consumer confidence. The paper points at using the EU Quality Policy and the labeling of the food within the Quality Policy of EU for particular member states and shows the full list of food products that are protected by PDO (protected designation of origin), PGI (protected geographical indication) and TSG (traditional speciality guaranteed) in these countries.

Keywords

Quality, Quality Policy, Consumers, Producers, Food Products, Protection, Labelling, PDO, PGI, TSG, European Union