Green supply chain and eco-design in electronic industry

Green Supply Chain Management (GSCM) is, today, gaining much importance in electronic industry due to pressure from the government and environmental consciousness among the customers, to gain competitive advantage. The purpose of this study is to investigate the determinants of adoption of eco-design. The relationship between the determinants and adoption of eco-design has been hypothesized. Based on the extant literature design for reduction, design for reuse, design for recycling, design for remanufacturing are identified as main determinant and studied.

Electronic Companies of Noida were sampled for the empirical study. A survey was carried out with a sample of 150 companies in electronics industry.The survey instrument was shown to be both reliable and valid. The empirical model was tested using regression analysis, to verify the hypothetical relationships of the study.

The results indicate that Eco design is positively related with three factors including environmental, market, and company pressure and it is positively related with organisational performance.

The accuracy of the analysis is dependent upon the accuracy of the data reported by selected companies.

The result of this study would enable understanding of the academic community as well as the practitioners who are trying to incorporate green supply chain or environmentally sustainable/responsible supply chains.

This study is perhaps the first to systematically determine the determinant of eco-design in the electronic sector in Noida. It offers a beneficial source of information to electronic organisations, which are in the process of adopting best practices of GSCM.