DTH Industry in India – Future Prospectus

DTH is one of the new technologies providing varied facilities to its viewers. Today, India has 9.5 million DTH homes and everyday the subscribers to DTH TV are increasing. Television holds an important place in our lives. Its impact being seen amongst all sections and groups of the society. Digital Television is rural India is three-fold higher than in urban areas. Nearly 80 percent of households in urban areas have television sets, more than double the 38 per cent in rural areas, the adoptation of technology has been much faster in the latter. Nearly 90 per cent of the digital Tv market has dominated by Direct To Home (DTH) service providers. The rest were being catered to by digital cable operators. The Indian DTH market has reached the inflextion point and is set to overtake the United States earlier than expected, in another two months.