Rice trade channels of Jorhat district of Assam

The study on rice trade channels of Jorhat district of Assam identified four marketing channels of rice in the district. Out of the total rice, transacted 18.05, 29.54, 26.88 and 25.53 per cent of rice was transacted through channel-I, II, III and IV, respectively. The highest marketing cost was observed in channel I (Rs. 225.00) and the lowest marketing cost was observed in channel-III (Rs145.00), where producer sold rice to rice miller and then it went to consumers. The highest marketing margin was observed in channel I (Rs.340.00). This might be due to more number of intermediaries associated with this channel. The producer's share in consumer's rupee was the highest in channel-III (88.76 per cent) where less number of intermediaries were involved and the lowest in channel-I (72.52 per cent) where maximum number of intermediaries was involved. The composite index for different channels indicated that the channel-III was the most efficient channel and channel-I was the least efficient channel. Thus the study revealed that the channel-III, i.e., Producer-seller - Rice miller - Consumer was both effective and efficient channel among the four marketing channels of rice.