Economic Affairs
  • Year: 2014
  • Volume: 59
  • Issue: 4

Economic analysis of marketing performances in the rythu bazars (direct marketing) in Hyderabad city

1Department of Agricultural Economics, Acharya N. G. Ranga Agricultural University, Hyderabad, India

2Department of Agricultural Economics, College of Agriculture, ANGRAU, Hyderabad, India

*Corresponding author: deep.psb@gmail.com

Online published on 5 January, 2015.

Abstract

The present study entitled Economic Analysis of Marketing Performances in the Rythu Bazars (Direct Marketing) In Hyderabad City was conducted in the Greater Hyderabad city, capital of Andhra Pradesh. Primary data were collected from the selected sample by using pre-tested schedule of questions developed for the study. Price spread, producer's price, producer's share in consumer rupee, marketing margin, total marketing cost and marketing efficiencies were calculated to compare various Rythu bazars and the local market.

Keywords

Rythu bazars, marketing efficiency, producer's share in consumer rupee, direct marketing