Deptt of Agril. Economics and Mgmt, SVP univ. of Agriculture and Technology, Meerut-250110 (UP), India
*Corresponding author: hlsingh123@gmail.com
Present study was conducted during 2011-12 in the Western Uttar Pradesh, to examine the marketing pattern of wheat. Study reveals that among the existing marketing channels, the highest share of producer in consumer price was under 5th channel followed in first channel, means shorten the length of channel will improve the marketing efficiency.
Price spread, consumers price, marketing channels, marketing efficiency