Structural performance of fish market and socio-economic status of market functionaries of Naveen Machhali Mandi Mahanva of Gorakhpur, Uttar Pradesh

The fish marketing is crucial for achieving the target efficient production system and consumer satisfaction. Further an ideal market situation also requires to satisfy all group of players who are involved in flow of the goods and services from the producers to consumer. Keeping this in view this study carried out with specific objective to analyse market behavior for fish wholesale fish market Naveen Machhali Mandi Mahanva of Gorakhpur district in Uttar Pradesh and also the socio-economic status of fish marketers. A random sampling technique was used to select 90 market functionaries for personal interview and primary data collection. The primary data were analyzed using descriptive statistical methods. The result of this study showed and suggests that fish trade is carried out only by men. The family size of the majority respondents was found to large (>7 members) and their education level was low. Three marketing channels were identify in study area and marketing channel III was found to be have highest Marketing efficiency (59.17%). Whereas marketing channel I had lowest marketing efficiency. The markets infrastructure facility observed to be poor in terms of fish handling, icing, packaging, and cold storage and transportation facilities. The study also identified the constraints being faced by the fish farmers.