Effect of price of other seasonal fruits on mango price in Uttar Pradesh

The study analyzed the effect of prices of seasonal fruits available as substitutes of mango in highest producing state of India. Market infrastructures being internal factor, prices of other fruits too affects externally to the major fruit of the state. It depends on the transaction behavior of buyers in the existing market conditions. Lucknow and Varanasi markets in Uttar Pradesh were selected purposively on the basis of maximum arrivals of mango. Monthly time series data for 22 years from 1993–94 to 2014–15 was collected of major arriving fruits from both the selected markets. Data was analysed using Multiple Regression technique for the available dataset. Study revealed that in both markets pomegranate price and sweet orange price found to be significant and affected positively to mango price. But the price of apple in Lucknow market and prices of banana in Varanasi market was found non-significant. It was also confirmed from the correction coefficients of corresponding fruit in a particular market was found to be non significant. Study suggested that efforts should be made to make available theses substitutes in order to check the volatility of mango prices in the market, which will benefit producers and consumers both.