Farmers’ perspective towards existing poultry contract farming model in Anand district of Gujarat

Contract farming in India can be seen in the production of various agricultural commodities. It has also been recognized in the poultry sector with Suguna Poultry pioneering in contract farming in this sector. Anand district in Gujarat has also witnessed rapid growth in contract farming in poultry. Many farmers who were earlier engaged in poultry farming as independent grower moved toward contract farming model. The paper has tried to study in detail the ‘modus operandi’ of poultry contract farming and the current scenario in Anand district of Gujarat, particularly what factors play role in entering into contract farming and the farmers’ satisfaction level towards the integrator.