Consumer Preference for Foxtail and Little Millets in North Eastern Region of Karnataka

Finger millet was the most consumed among the urban consumers with 3.00 kg per month while other millets equally being consumed by the urban consumers, while foxtail millet, finger millet and little millet were consumed by rural consumers with higher consumption of foxtail millet. The monthly household food expenditure among the urban consumers, expenses made on groceries (40.21 percentage), expenditure on millet (15.33 percentage), purchasing minor millets were as nutritional and health benefits (96.67 percentage) followed by doctor’s advice (53.33 percentage) similarly, traditional staple food (93.33 percentage) followed by own production (80.00 percentage) for rural households. For each respondent, the part-worth’s were estimated using OLS regression analysis, rural consumers also found price to be the most important attribute accounting 26.11 per cent of relative importance, gaining awareness among consumers in consumption of millets for nutritional value and health benefits is improving gradually.

Urban consumers consumed more types of millets when compared to rural consumers even at a higher price. Likewise rural consumers depended more on locally available or millets produced on their own field.