Department of Agricultural Economics, CCS Haryana Agricultural University, Hisar, Haryana, India
*Corresponding author: sonu.guri52@gmail.com (ORCID ID: 0000-0002-8804-1266)
Online published on 6 September, 2023.
Sonipat district of Haryana state contributed significantly to the area and production of baby corn in the state. The study was carried out to estimate marketing cost, market margins, marketing efficiency and price spread of baby corn growers. Primary data was collected from 60 farmers from two villages, namely Rajpura and Aterna and ten market intermediaries from Azadpur market, New Delhi. The results indicated two main marketing channels for baby corn as: channel-I (Producer → Processing mill) and channel-II (Producer → Wholesaler → Retailer → Consumer). The marketing channel-I observed to be more efficient due to absence of market intermediaries and net price received by the farmer was comparatively higher.
• Two marketing channels were found in marketing of baby corn, one without any intermediaries, where marketing efficiency was higher.
• Net price received by the farmer was comparatively lower in second channel, as the marketing expenses incurred in the channel was higher.
Baby corn, Marketing channels, Marketing cost, Market intermediaries, Price spread
