1Department of Publishing, Borys Grinchenko Kyiv University, Kyiv, Ukraine
2Department of Library Studies and Informology, Borys Grinchenko Kyiv University, Kyiv, Ukraine
3Department of Journalism and New Media, Borys Grinchenko Kyiv University, Kyiv, Ukraine
4Department of Journalism, Poltava V.G. Korolenko National Pedagogical University, Poltava, Ukraine
Mass media form the face of modern global digital culture and become a factor in constructing social reality. The main sign of global peace has become the penetration of mass media into all spheres of public life. They form a new culture, contradictory regarding the dialogue of cultures, the existence of national and local cultures, etc. A new information culture or media culture is entering the arena, the means of forming media communications. The authors explored the scientific theoretical justifications for media communications as a new communication phenomenon as a factor in global digital culture. The study’s novelty lies in identifying the problems and threats to the development of modern media communications, features of the transformation of media communication into Web communications, and the grouping of issues and threats to the development of modern media communications through the influence of global digital culture. It has been proven that media communications are a guarantor of the free exchange of information, which provides them with maximum opportunities to lay the foundations of the global information society.
• Development of media communications is, on the one hand, the most significant factor in globalization and, on the other hand, its basis;
• Media communications are a guarantor of the free exchange of information, which provides them with maximum opportunities to lay the foundations of the global information society.
Digital Culture, Economic Challenges, Media Communications, Web Communications
