1Department of Economic Theory and Entrepreneurship in Maritime Transport, National University “Odessa Maritime Academy”, Odesa, Ukraine
2Department of Tourism and Hotel and Restaurant Business, Odesa National Economics University, Odesa, Ukraine
3Department of Military Training, Sumy State University, Sumy, Ukraine
4Department of Economics and Finance, Academician Stepan Demianchuk International University of Economics and Humanities, Rivne, Ukraine
5Department of Management and Law, Dnipro State Agrarian and Economic University, Dnipro, Ukraine
6Department of Business Economics and Administration, Sumy State Pedagogical University named after A.S. Makarenko, Sumy, Ukraine
*Corresponding author: o.gol@ukr.net (ORCID ID: 0000-0002-4404-5214)
Online published on 2 September, 2023.
In the era of globalization and internationalization of the economy, the only criterion for efficiency and effectiveness of economic entities is competitiveness. Ensuring the competitiveness of economic entities in the international market in a global pandemic has become especially important. Globalization is a defining feature of the world economy, and economies’ dependence on foreign markets is growing. Thus, the development of global competition necessitates the development of economic strategies aimed at improving the efficiency and competitiveness of enterprises. The authors proposed organizational and financial principles of ensuring the competitiveness of the enterprise, information, and analytical tools for controlling the efficiency and competitiveness of enterprises, identified and demonstrated the logic of harmonizing business management goals using analytical tools for managing the efficiency of the enterprise and developed methods for integrated assessment of enterprise competitiveness. Techniques of statistical, economic, and financial analysis were used in the study; used research methods: grouping, analysis, synthesis, comparison, etc.
• Strategic management of supply and competitiveness of the region is inextricably linked with the efficiency and competitiveness of each of its enterprises.
• Assessment of the effectiveness of the management of the efficiency and competitiveness of enterprises should be expressed in specific quantitative indicators.
Competitiveness, Efficiency, Enterprises, Management
