Economic Affairs
  • Year: 2022
  • Volume: 67
  • Issue: 5

International Experience of State Regulation of Business in Social Networks

  • Author:
  • Oksana Petrenko1,*, Yevhenii Kostyk2, Olena Bieliaieva3, Larysa Melnychuk4, Viktoriia Lola5, Anzhela Olkhovska6
  • Total Page Count: 10
  • Published Online: Sep 7, 2023
  • Page Number: 923 to 932

1Department of Applied Economics, Entrepreneurship and Public Administration, National Technical University “Dnipro Polytechnic”Dnipro, Ukraine

2Department of Economics, Faculty of Financial, Economic and Vocational Education, Hryhorii Skovoroda University in Pereiaslav, Pereyaslav, Kyiv region, Ukraine

3Department of Business Economics and Administration, Sumy State Pedagogical University A.S. Makarenko, Sumy, Ukraine

4Department of Public Administration and Governance, National Aviation University, Kyiv, Ukraine

5Department of Applied Economics, Entrepreneurship and Public Administration, Dnipro University of Technology, Dnipro, Ukraine

6Department of General Medical Disciplines and Social PharmacyInterregional Academy of Personnel Management Ukraine, Kyiv, Ukraine

*Corresponding author: petrenkoo568@gmail.com (ORCID ID: 0000-0001-9126-2863)

Online Published on 07 September, 2023.

Abstract

State regulation of business in social networks protects personal data and intellectual property rights andensures the confidentiality of information of legal entities and individuals. The purpose of the academic paper is to analyze the international experience of state regulation of business in social networks and to determine the approach to the model of its implementation. Features of the development of digital technologies make it possible to improve the selection of methods for carrying out the research, which will be based on expert evaluation. The research methodology consists in conducting a comprehensive study of the modern environment of social networks and identifying key areas for state intervention, and defining the legal framework for conducting business in social networks. In the course of analyzing the state regulation of business in social networks, the search method, induction and deduction, and the empirical method were used. With the latter’s help, an analysis of the level of state presence in the activities of the corporate sector and the implementation of characteristic principles were carried out. The results of the academic paper characterize the trends of strengthening the influence of the state on the regulation of business activities in social networks, the need to introduce reporting, and the existing system of user data protection. Thus, the academic paper provides a comprehensive analysis of state regulation of business in social networks.

State regulation of business in social networks protects personal data and intellectual property rights andensures the confidentiality of information of legal entities and individuals.

The results of the academic paper characterize the trends of strengthening the influence of the state on the regulation of business activities in social networks, the need to introduce reporting, and the existing system of user data protection.

Keywords

State regulation, Digital technologies, Intellectual property, Non-property rights, Personal data, Information protection, Trademark