1Plekhanov Russian University of Economics, Moscow, Russia
2Financial University under the Government of the Russian Federation, Moscow, Russia
*Corresponding author: kia1962@list.ru. (ORCID ID: 0000-0001-8862-2610)
Online published on 18 February, 2025.
In the modern economy, optimizing the use of resources is a key factor in ensuring the success of a company. This article optimizes the allocation of enterprise resources to maximize profits, which contributes to the sustainable development of both the enterprise and the economy of the state. To achieve this goal, the authors have developed a model for the optimal allocation of enterprise funds. The article considers various methods to allocate investor funds to maximize profits. It is concluded that it is impossible to increase income without increasing risk or reduce risk without reducing profit. The portfolio that contains the riskiest assets will be the most diversified and bring the best return per unit. To assess the sustainable development of an enterprise with due regard to its possible risks, it is not enough to use only quantitative methods of risk analysis. It is also necessary to develop a comprehensive methodology that would consider all possible risks typical of Russian enterprises.
⓿ The study focuces on the importance of developing a strategic model for resource allocation, which is crucial for businesses to thrive, maintain competitiveness, and optimize their profits in the fiercely competitive market.
Optimization, Risk management, Model, Financial activity, Sustainable development