1Department of Accounting and Taxation, Faculty of Finance and Accounting, Western Ukrainian National University, Ternopil, Ukraine
2Department of Computer Science, Faculty of Information Technologies, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine
3Department of Journalism, Advertising and Public Relations, Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University, Vinnytsia, Ukraine
4Department of Information Systems and Technologies, Faculty of Informatics and Computer Science, National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine
5Department of Entrepreneurship and Trade, West Ukrainian National University, Ternopil, Ukraine
Modern information technologies have undergone significant transformations and have become a key element in financial analysis and market forecasting, which have created new tools for influencing the dynamics of the development of global economic processes. The strengthening of the role of technologies of big data analysis, processing of communication and information networks create new approaches to the implementation of financial analysis, ensuring greater accuracy of forecasts and efficiency of investment management. The purpose of the article is to study the role of modern information technologies in the transformation of financial analysis, forecasting and identification of trends facing financial analysts. The article describes the process of technology integration, which significantly increases the efficiency of financial market analysis and allows governments and companies to better adapt to the changing conditions of the global economic environment. The obtained research results indicate a steady trend towards increasing the role of information technologies in the financial sector, which requires specialists to constantly update their knowledge and skills for the effective use of these tools. The conclusions of the conducted research emphasize the importance of integrating technologies into financial analysis and forecasting, and strengthening the need to develop new strategies and approaches for using digital innovations in the financial sphere. Special attention in the article is paid to the prospects of development of software, information and communication sphere in providing financial analysis and forecasting to improve future innovative trends and challenges that may face the economic global space.
⓿ Information technologies, including artificial intelligence, machine learning, blockchain, and big data analytics, have become indispensable in financial analysis, revolutionizing market forecasting and providing crucial support for effective decision-making.
⓿ The integration of advanced technologies in the financial sector, as exemplified by leading corporations like Goldman Sachs, JPMorgan Chase, and Microsoft, not only enhances predictive modeling and risk management but also underscores the need for continuous innovation and adaptation to changing market conditions to ensure competitiveness and innovation in the global economy.
Information technologies, Financial analysis, Market forecasting, Financial instruments, Investment funds, Big data
