Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Chatha, Jammu and Kashmir, India
*Corresponding author: anilbhat12@skuastj.org (ORCID ID: 0000-0002-4806-9467)
Online published on 7 May, 2025.
Walnut (Juglans regia), commonly regarded as the “Brain Food,” is a significant nut crop of temperate regions. It serves as a crucial contributor to the agricultural economy, generating substantial foreign exchange for the nation. Jammu and Kashmir, accounting for 80.58 per cent of the nation’s total walnut cultivation area and 91.16% of its production, stands out as the leading producer of walnuts. Hence, this study aimed to analyze the seasonality in walnut’s arrivals and prices, along with investigating its marketing pattern (marketing cost, marketing margins and marketing efficiency) within the markets of the Union Territory of Jammu and Kashmir. To achieve the research objectives, data were collected from both primary and secondary sources. The study revealed that walnut arrivals exhibited seasonal variations, with peak arrivals typically observed during October and November. Consequently, prices also fluctuated across different months. The marketing process comprised two main channels: Channel I, involving direct sales to local retailers and Channel II, entailing sales through Farmer’s Cooperative (F/C) agent retailers. Besides, producer’s share in consumer rupee varied depending on the chosen marketing channel, ranging from 52.70 per cent to 67.41 per cent for Channel I and 60 per cent to 62 per cent for Channel II, respectively.
⓿ Walnut trade holds significant importance in Jammu and Kashmir.
⓿ Marketing resources were used effectively in channel II thereby representing greater efficiency.
⓿ October month saw a simultaneous surge in both arrivals and prices suggesting a period of high demand and supply.
Arrival, Price, Walnut (Juglans regia), Marketing cost, Marketing margins, Marketing efficiency
