Educational Quest- An International Journal of Education and Applied Social Sciences
  • Year: 2011
  • Volume: 2
  • Issue: 2

The uniqueness of educational marketing

  • Author:
  • Syed Asad Abbas Rizvi
  • Total Page Count: 5
  • Page Number: 197 to 201

International Islamic University, Islamabad, Pakistan. Email: drasad.rizvi@iiu.edu.pk

Online published on 8 August, 2012.

Abstract

In any sector, Marketing is considered a vital part to how a company operates and the need for effective marketing techniques is becoming increasingly sought after. This is a demand which highlights the need to ensure that you choose the most appropriate marketing techniques and services – techniques and services which can very much benefit the Education industry. Education marketing encompasses a wide range of areas, from the promotion of conferences to the advertising of a new course or education program to the announcement of education jobs. However, it is not appropriate to consider only what is the ideology and philosophy of an institution; it is also necessary and important to consider the marketing demand.

Keywords

Marketing, Education, Service Marketing