Global Cultures of Consumption and the Suburb: A Study of Changing Cultural Geography of three Urban Villages of South Delhi

The study attempts an understanding of the impact of the global on the local taking space as a mediator. Using a constructivist perspective it utilizes the already existing rich literature in cultural geography and documents re-negotiation of identities with the restructuring of the social and cultural universe of three villages of South Delhi. It proceeds through analysis of narratives obtained from inhabitants of the villages as well as from participants in the process of these inhabitants ’interface with the changing architectural and cultural landscape around their habitat. The arrival of consumerist cultures, media convergence and a world of hyper reality in the post-globalisation phase has given rise to deep conflicts and identity strain for these traditiorlab^eund vil dwellers. In its final analysis, the paper highlights unique adaptive mechanism resorted to by those impacted vith newodurrents change and transition.