Make in India: The Road Ahead

‘Make in India’ has caught the imagination of people all over the world. However, the idea has earned the attention of a good number of critics as well, who like to dismiss it as a slogan which will lose charm just as water bubbles. However, a deeper analysis of the matter conveys a different story. Historically, many seemingly impossible targets have been achieved out of massive appeal of slogans triggering unimaginable action. For example, final push to throw out the British Raj in 1942 was inspired by a simple slogan - ‘Britishers, Quit India’. No wonder, ‘Make in India’ call has energized all the stakeholders and it is most likely to give surprising results that will prove all the critics wrong. This article provides a critique of the ‘Make in India’ program and looks at the road ahead in terms of addressing some of the challenges to ensure its success.