The Influence of Emotional Intelligence on Entrepreneurial Orientation of Enterprises owned by Women Entrepreneur

Successful entrepreneurial activity is imperative for a healthy economy and is a major source for its growth and sustainability. Though deeply researched, researchers still continue to explore the factors that why some entrepreneurial ventures are more successful than others. Researchers have tried to unlock the secret and classified successful entrepreneurs on their personality types and cognitive processing. It was also analysed that Intelligence and Emotions are the two basic factors that control and influence personality traits that results in the growth of entrepreneurial potential. In the modern world of entrepreneurs emotions are carefully crafting its niche. These emotional skills can be cultivated into extraordinary success in the entrepreneurial world.

The increasing growth of women entrepreneurs all over the world has disapproved the myth that entrepreneurship is associated with men. Entrepreneurial Orientation of men and women entrepreneurs owned enterprise remarkably differentiates in terms of their personality, working style, outlook and approach towards entrepreneurial situations and social interactions and leadership. This result in difference in the functioning and orientation of the enterprise they own.

Women are born with innate sense of Emotional Intelligence- nurturing, care giving, teaching, and empathising with individual and the institution. Does possessing higher degree of Emotional Intelligence the key for the success and growth of women entrepreneurs? However, to date, the relationship between emotional intelligence, gender and entrepreneurship success has been scarcely examined. Thus the present study tries to investigate the role of emotional intelligence for women entrepreneurs’ growth and success and explains how they strike the perfect balance between individual and social skills, leading enterprise to new heights.