Event Study on Stock Prices of Mahindra and Mahindra Ltd.: A Study on Launch of Mahindra e2o

Event studies are based on theoretical framework of efficient capital market and focus on impact of particular types of firm-specific events on the prices of the affected firms’ securities. In present study event study methodology using Market Model Method (single factor model) has been used to estimate cumulative abnormal returns (CAR) in a 90 day window period of declaration of launch of Mahindra e2o (ee two oh) on stock prices of Mahindra and Mahindra Ltd. The study attempts to identify cumulative abnormal returns (CAR) of Mahindra and Mahindra Ltd. and analyzes the after effects of launch of Mahindra e2o.