Clinical Service Lines as a Competitive Strategy among Tertiary Eye Care Hospitals in Urban India

Consumers (patients) and caregivers today are more engaged with each other in their healthcare decisions than ever before. With substantial private investments and increased awareness on the need for eye care in urban India, there is also a heightened sense of competition and consumerism in the tertiary eye care hospital space in India. Consequently, the focus has now shifted to quality and cost of service delivery, wherein looking beyond the conventional service delivery model may prove to be crucial. This paper attempts to propose the introduction of clinical service lines as a conceptual model for eye care hospitals to effectively compete. The service line model will pave the way to define and deliver services more attuned to consumer needs, thus creating market-savvy competitors.