Marketing Strategy for Small Island Textile Company: A Case Study of Maurice des Textile (MDT), Mauritius

This case analyses the growth and market expansion strategy of a small island company, Maurice des Textile (MDT), Mauritius over a period of time. Although the company growth has been remarkable and has been growing exponentially year after year,however, since the last 5 years, sales have been stagnating illustrating the urgent need for innovative marketing strategies to sustain the growth of the business in coming years. The case aims to find the situational factors affecting the business of readymade garment industry of Mauritius and tries to find the marketing strategies to create and ensure profitable success in the long run. This case can be used in marketing management courses and is particularly suitable for teaching marketingenvironment. It can also be used to teach lessons about promotional strategies of the company.