Social Media as an Emerging Management Tool

This paper discusses the role of social media in managing various aspects of life. Management is all pervasive covering every facet of individual's life, family, work place and every social interaction. It is used by corporate, political parties and not forprofit social organizations. At macro level the social media is no more only a public relations channel or a marketing tool. It has emerged as a powerful platform which has helped new politicians win elections, as well as new business to spread wings rapidly. This paper discusses the categorizations of social media, the illustration of social media in few arenas of life, and the scope of alternative to social media.