Branding the Unbranded World of Flowers

The journey of this branded flower shop begun in 1994 by Vikaas Gutgutia when the idea of giving flowers to his girlfriend struck him. Today Ferns N Petals (FNP) has become India's largest flowers and gift retail chain with over 200 outlets present in85 cities in India and providing delivery in over 150 countries around the globe. When someone thinks of celebrating love andemotion the only name comes to the mind is Ferns N Petals. This branded florist chain started with the idea of providing world class blossoms to people. We may call this as lifestyle floral boutique. This case study touches upon Vikaas's journey to launchhis first floral boutique. It highlights how this budding idea bloomed and was given shape of a business venture. It portraysthe pre startup and startup problems the protagonist has faced and how he has resolved them. The case also highlights FNP's journey from a single outlet in Delhi to 200+ outlets around the world. FNP has expanded from flower shop to décor, wedding design hub and gifting solution provider. This case also dwells on how beautifully they have become a name synonymous withflowers. This case also highlights how they have surprised their exclusive set of clients by providing exclusive services and bridging the gaps.