Evolutionary Challenges of a Start up: Shopit Soon

With the rapid growth in online shopping in India, many offline stores are joining online marketing bandwagon. A large number of companies have started selling their products online and are offering wide range of products at reasonable prices. The e-commerce business has grown exponentially, and there is stiff competition in this arena today. The study of market research, marketing, and promotional strategies of e-commerce companies helps to understand how they are withstanding the market pressures. This case, about a start-up firm helps to understand the kind of market strategies that were adopted to attract the customers so that the company could carve its space in the market.