A research study on eco-friendly green products: Understanding consumer perceptions and preferences

The study will get started by identifying sustainable goods in the FMCG sector and listing the many kinds of environmentally friendly items that are offered on the market. The life cycle assessment (LCA) approach will then be used to examine the environmental effects of these goods, particularly their carbon footprint, consumption of water, and waste generation. The research project will also look into how well green marketing techniques work to encourage people to embrace and use environmentally friendly FMCG items. It will examine the body of research on consumer attitudes towards green goods and pinpoint the major variables affecting attitudes and purchasing choices.