Globus - An International Journal of Management and IT

This study was primarily undertaken to analyze the factors influencing consumers purchase decisions in selected supermarkets in Malolos, Bulacan. It involved students from X department of Catholic private school in Malolos, Bulacan as the area of respondents. A descriptive research design was used, and data were collected through survey questionnaires. The data underwent correlation analysis using IBM-SPSS. The study found that the independent variables had an influenced on consumers purchase decisions. Specifically, social media marketing, sales promotion, store environment, and perceived value were found to notably influenced consumer choices. The study recommends supermarket owners to focus more on social media marketing, as consumers rely heavily on social media platforms for information. Visibility of store brands on their social media pages or accounts would be beneficial.