Assessing the Validity and Reliability of the Customer Luxury Behaviour: Insights from the Chinese Luxury Market

This study examines the validity and reliability of the Customer Luxury Behaviour (CLB) Questionnaire within the context of the Chinese luxury market. With a sample size of 300 respondents, this research evaluates consumer behaviours and preferences concerning luxury vehicles. Employing a mixed-method approach, including Structural Equation Modeling (SEM) and thematic analysis, the study validates the CLB as a reliable tool for exploring luxury consumption in China. Findings reveal that cultural norms, brand perceptions, and individual consumer preferences interplay dynamically in shaping luxury behaviour.