Global Journal of Business Excellence
  • Year: 2009
  • Volume: 2
  • Issue: 1

CRM Strategies: An Underlying Market Based Strategy for Insurers

  • Author:
  • Mercy S. Samuel1, Pallavi Mittal2
  • Total Page Count: 8
  • Page Number: 14 to 21

Associate Professor, Department of Technology Management, CEPT University, Ahmedabad. E-mail: mercy@cept.ac.in

Lecturer, St. Kabir Institute of Professional Studies, Ahmedabad. E-mail: pallavisingh@yahoo.com

Online published on 23 September, 2014.